NetOffer & Dallas Blog Training at September 9th Event August 19, 2010
Dallas Blog Training & NetOffer, Inc. are presenting at the upcoming Harvesting Partnerships event organized by the Women's Business Council-southwest in Dallas on September 9th, 2010.
To register for the event click here:
Harvesting Partnerships event link
Dallas Blog Training is a process owned, run and operated by
NetOffer, Inc. The company offers the very latest in Business Social Media Marketing Systems & Services available to any business of any size.
[more info...]
Social Media Marketing Workshop Schedule for August 2010 August 03, 2010
Dallas Social Media Company NetOffer, Inc.offers a series of Social Media Marketing Workshops in August. These are FREE to all to attend.
[CLICK HERE] to see the schedule of upcoming workshops.
Workshops are FREE, however, we have limited space to only 15 students so it is very important that you attend if you make a reservation. Your seat can be given to someone else who would benefit from the workshop so please make sure you attend if you make a reservation.
Word Press 3.0
NetOffer offers Wordpress 3.0 integrated into the NetOffer.com Business Social Media Marketing System.
The latest version of Wordpress has just been released and NetOffer is in the process of integrating our complete Business Social Media Marketing Sy [more info...]
Dallas Blog Training - July Class Summary July 25, 2010
Dallas Blog Training - July classes were a fabulous learning experience!
During this month we have worked with several new clients, who have enjoyed the new Word Press 3.0
Some examples of sites created this month:
1) http://netoffer.com
2) http://blogdev.netoffer.com/roof-repair-contractor/
3) http://blogdev.netoffer.com/sallyj
4) http://blogdev.netoffer.com/framedestination
5) http://blogdev.netoffer.com/successdallas
Dallas Blog Training is a process owned, run and operated by
NetOffer, Inc. The company offers the very latest in Business Social Media Marketing Systems & Services available to any business of any size. [more info...]
The New Wordpress 3.0 System is an incredible website tool plus it is a BLOG.
Why is this important?
Because the corner stone of effective marketing is using a quality BLOG platform, but, the best strategy for internet marketing is to have a 'matrix' of marketing platforms which includes, at a minimum, both a BLOG and a Website. If you use Wordpress as your 'website platform' and also again as your 'BLOG platform' and link the two together you have a powerful combination of technologies helping to improve your SEO results.
Of course it is important to package your content correctly as using Wordpress 'inefficiently' will reduce or remove the beneficial impact of the platform as a marketing tool. Be sure to read the articles that I [more info...]
Dallas Blog Training July Class Schedule Updated July 05, 2010
Dallas Blog Training announces it's updated class schedule for July, 2010.
If you know me personally, or are part of a networking group with me, then I can offer you a discounted seat price for any of the July workshops. It is a fun, highly informative learning experience for people from all types of companies, organizations, groups, or non profits.
To view the class schedule CLICK HERE
We appreciate the opportunity to share time and learning with you all.
Dallas Blog Training is an educational service provided by NetOffer, Inc
.
NetOffer, Inc. is a Dallas created, owned and operated company. The staff and associates offer more than 100+ years of combined marketing, technology and business process solution help to organiza [more info...]
Hey Kids... another test. June 22, 2010
Hey Kids... another test. [more info...]
Dallas Social Media Consultant Lee Thurburn, President of NetOffer.com, recommends the Nothing But Net Event on June 18, 2010.
Magnus Media is producing an event on June 18th, 2010 at the Hotel Intercontinental in Dallas. The Event starts at noon and runs through the evening. There will be a series of Speakers and break-out sessions where you can learn tips on how to improve your personal networking efficiency and effectiveness from some of the leading 'Networkers' in the Dallas area.
If you are not already aware and planning to attend I highly recommend that you set the afternoon aside and plan to attend. This will surely be an event that is worth your time and the marginal cost of a ticket. Tickets are $20 in advance and $30 at the [more info...]
Dallas Internet Marketing Consultant Lee Thurburn, President of NetOffer, Inc., is schedule to speak at Nothing But Net.
In recent years the number of weekly and monthly business networking events has exploded. The opportunities for small business owners to find breakfast, lunch, and mid-day events to get together and get to know each other, exchange leads, and build relationships has increased at an astounding rate. Probably in part due to the down turn in the economy. More small businesses than ever seem to be starting up as people displaced by the down turn look to their inner-entrepreneur to find alternatives to traditional employment.
As these multitudes enter the world of networking they tend to go through a series of evolutiona [more info...]
Dallas Internet Marketing Consultant Lee Thurburn, President of NetOffer.com, Talks About the Importance of Credibility as an Asset in Online Marketing.
"Trust Me"... doesn't the mere utterance of that phrase cause you to want to run? When you hear someone tell you that you can trust them don't you immediately start distrusting that person? Why is it that the concept of trust is one that can only be earned and can not be purchased?
Trust is something that is earned over time by the actions, not the words, of the person who you are interacting with. Some forms of trust are implicit such as the fact that in the United States, if you are middle class, live in a decent part of town, drive a decent car, and dress in a decent manner, you c [more info...]
Heello May 26, 2010
Heello [more info...]
A friend of mine wrote an arti... May 10, 2010
A friend of mine wrote an article about Dallas Foreclosures. You may want to check this out. http://bit.ly/cDLfrm [more info...]
As someone who offers advice to others in the realm of online business community building, I have begun to realize that I need to take my own advice.
The advice that I so freely give and so loosely implement on my own behalf is that it is important to create video content on a regular basis and not worry so much about the production quality of the video. In 2008 I purchased a high definition Sony digital camera and it takes great video images, however, it also requires time to set up and get the lighting right. Therefore, I do not use it as often as I should.
Further taking time to edit the video is cumbersome as it has to be downloaded from the camera to the computer, then edit the file, then render and save the file. All of these s [more info...]
As an Online Business Community builder I visit with many clients and prospective clients about issues related to building online business communities.
One of the most frequently expressed concerns is how to manage negative comments and feedback from clients and how to prevent malevolent comments posted by competitors and others for the sole purpose of trying to poison the public perception of your business. A good example of a worst case scenario actually happened to a client who's ex-wife posted a scathingly negative comment about his business out of spite. Naturally this kind of thing is a concern to most business owners.
But the concern is not limited to malevolent or vindictive comments from competitors or former spouses. The co [more info...]
WELCOME to NETOFFER, Inc. April 17, 2010
214-500-5036
bruce@netoffer.com [more info...]
Building Business Social Communities with NetOffer.com April 12, 2010
Lee Thurburn, President of NetOffer.com, offers advice on building business social communities with the tools offered by NetOffer.com
The natural evolution of social media as a business tool is to build communities around the product, service, brand or mission of the business.
It is no secret that businesses are interested in increasing revenue, not in building lists of followers on Twitter, Facebook or LinkedIn ("TFL"). The only reason that any business owner or manager will get involved in TFL is because they believe that they can somehow use TFL to increase their customer volume. The big problem is that most business owners and managers do not want to invest the time that it takes to build the social community relationships that a [more info...]
Dallas-Blog-Training April 08, 2010
Dallas-Blog-Training hosted a social media marketing connection and distribution class June 26, 2010.
We had professionals join us from Dallas Metro based companies, great learning opportunity!
This class will be hosted again on July 10 for more details about our classes: CLICK HERE
Dallas-Blog-Training Workshops for all levels is a fabulous way to learn how to use the NetOffer platform and systems specifically designed, operated, moderated in Dallas, TX (Not India or China)
Bruce Carnohan (Click to go see LinkedIn) is the Director of Business Development at NetOffer.com
Tel: 214-500-5036
Email: bruce@NetOffer.com [more info...]
Dallas Social Media System build Communities around Brands April 01, 2010
Dallas Social Media System, NetOffer.com, is a business marketing tool and a community building system.
One of the most powerful ways that a business can use social media is as a community building tool. Communities are groups of people who are connected by a common interest. Building a community around an existing brand gives the customers, vendors, shareholders and employees that work within the community an opportunity to interact. Interaction helps to increase top of mind awareness and also offers the management team an opportunity to interact with their stakeholders in a forum that allows for an honest and open give and take about what excites the community and what troubles the community.
NetOffer has developed a suite of tools [more info...]
Dallas Social Media Marketing Consultant advice for 2010 January 01, 2010
Dallas Social Media Marketing Consultant and Trainer Lee Thurburn offers advice on how to kick off 2010 with social media marketing.
We have all heard plenty about Social Media. The last decade may be best recognized as the time when the concept of Social Media rose and gained a foothold in both our national psyche and in our technical lives. We all know about Facebook, Twitter, LinkedIn and YouTube. Most of us have an account with one or more of these online services, but, for the most part there has been very little real business done through these systems.
Pronouncements are abundant that social media is the business tool of the future and the truth is that we will most likely see that over the next decade social media will become [more info...]
Dallas Social Media Consultant advice for business use of Facebook December 12, 2009
Dallas Social Media Consultant Lee Thurburn, President of NetOffer, offers specific advice on how to use Twitter, Facebook and LinkedIn to market your business.
One of the key things to keep in mind is that blatant sales pitches are generally considered extremely impolite and inappropriate on all three of these services, with a few exceptions. With that thought in mind you should focus your efforts on being a good 'citizen' of the community before you start trying to use your status as a good citizen to promote your products or services.
Q: What does it take to become a good citizen?
A: For the most part the secret is to share things of value and interest with others.
That leads to the next question...
Q: What kinds of [more info...]
Recently wrote an article abou... December 12, 2009
Recently wrote an article about the importance of 'Synchronicity' to search marketing. Read more at http://blog.netoffer.com/imarketing [more info...]
Dallas Business Social Media Marketing Expert explains Synchronicity November 29, 2009
Dallas Business Social Media Marketing Expert Lee Thurburn, President of NetOffer, Inc., explains the concept of synchronicity and why it is important to search marketing.
According to Wikipedia: Synchronicity is the experience of two or more events that are causally unrelated occurring together in a meaningful manner. To count as synchronicity, the events should be unlikely to occur together by chance.
The reason that synchronicity is important to Search Marketing is that the concept that they are causally unrelated means that there is a heightened level of importance that is directly related to the frequency of occurrence of the events. Stated another way, if a specific search term occurs more than once in an article the probabilit [more info...]
4e68cj5b9a September 19, 2009
4e68cj5b9a [more info...]
Need a BLOG? Get much more. Re... August 27, 2009
Need a BLOG? Get much more. Register with http://NetOffer.com. Get four (4) websites. Too much to cover in just one Tweet. [more info...]
A simple formula for better BL... August 27, 2009
A simple formula for better BLOG placement... I call it the Monte Cristo Sandwich formula...http://bit.ly/2PG41T [more info...]
Dallas Social Media Consultant Lee Thurburn is reprinting this article by a recognized social media expert:
Social Media Puts Fortress Journalism Under Siege By John Sylvester (c) 2009
In a recent report by Peter Horrocks, Director of BBC World Service, it is clear that as society becomes more networked, the fortress mentality of the mainstream media is increasingly under siege by social media, but they are adapting. There's a lesson for us all in this.
For so long now, Web 2.0 has been working in the background to subtly but unwittingly undermine mainstream media, especially in America where, for example, RSS is understood and used far more readily than in most other nations. In this, the role of the "fortress journalism" is bei [more info...]
Dallas Business Social Media consultant Lee Thurburn, President of NetOffer, shares what he calls the Monte Cristo 'sandwich' recipe for BLOG success.
Have you ever had a Monte Cristo sandwich? If so you know that if it is prepared correctly it is one of the most delicious sandwiches ever invented. Now the wikipedia recipe for a true Monte Cristo has it fried then served, but variations that I prefer have it covered with melted cheese.
Basically, a Monte Cristo Sandwich, according to my recipe, is two layers of toast, covered with melted cheese sauce, and with meat in the middle between the toast. If we use that analogy for creating a BLOG you can think of the BLOG this way:
Cheese on Top = BLOG Title
Top Layer of Toast = 1st P [more info...]
Need some ideas for business B... July 23, 2009
Need some ideas for business BLOG articles? Try these out: http://tinyurl.com/l8yazb [more info...]
Tips on writing BLOG Content t... July 23, 2009
Tips on writing BLOG Content that Google will find easily: http://tinyurl.com/matscx [more info...]
Dallas Social Marketing Consultant Lee Thurburn, President of NetOffer, Inc. provides a variety of ideas for BLOG Content.
One of the challenges that many business people have when they consider starting a BLOG marketing campaign is deciding what to write about. I think that a good starting point is to consider what NOT to write about. The first thing that most business people think of writing about is to create a sales pitch and place it in a BLOG. That 180 Degrees off target.
The best topics to write about are topics that contain story based information about how the products and services that you offer can benefit people, but not in a sales-pitchy sort of format. Some good alternatives are:
Case Studies - a case study about a c [more info...]
Business Social Media advisor Lee Thurburn gives tips on writing BLOGs. Lets face it, you have two audiences and the most important one is Google.
No GOOGLE = No CLIENTS!
Of course everyone wants to have prospective clients see their wonderful content and wonderful content starts with a snappy title that captivates attention and causes the reader to click on the title and get more information. The problem with snappy titles is that in the attempt to create a really cool title people often forget that the main purpose of the title is to get Google to properly index the article so that someone searching for your type of business can find you based on the title.
What this means is that each title should focus on what I call a Specific [more info...]
Business Social Media system creator Lee Thurburn, President of NetOffer, Inc., offers advice on writing articles about your business that people will want to read.
Most business owners and managers, even marketing managers, have difficulty figuring out what to write about when they first engage in a social media campaign for their business. In a prior article (Business Social Media improves TOMA score with Classified Ads) I described general topics about which you can write if you are having trouble understanding the kinds of information that people are generally interested in received. But when you decide that you want to actually write about your business it may be helpful to consider the following possible subjects to write about.
[more info...]
@allpro18 Hey John. Nice to se... July 09, 2009
@allpro18 Hey John. Nice to see you on Twitter. Let me know when you post the new BLOG and I will do another push marketing event. Call me. [more info...]
When your business starts ramp... July 03, 2009
When your business starts ramping up you should consider a Virtual Assistant vs employee. I recommend Marie Cardinal as a VA @cardinalm [more info...]
Business Social Mediasoftware provider NetOffer, Inc. integrates Classified Ads with a miniBLOG system to make social media more business friendly.
In a previous article I talked about how most business people using social media go through at least a couple of phases. The first phase is thinking that social media represents a great new way to spread the word about their products and services to a new audience. Sort of like broadcast email marketing. Hopefully the new social media user will arrive at the realization that social media is not about marketing but is about sharing 'information of value' with others. What stumps many people is figuring out what the 'information of value' is and how to relate it to the products or services tha [more info...]
Effective tips for Business use of social media. June 27, 2009
Effective use of social media requires that businesses think differently. This article offers specific steps for effective use of social media by businesses.
Business owners who are new to social media usually go through a couple of different stages of awareness and use as they learn the lessons of social media etiquete and effectiveness. The first thing that most business owners think of is "Great. Another way to push my products and services out to the market!" Actually, experience shows that the very worst thing that you can do in a social media environment is to treat the media as if you were a traditional broadcast media and start trying to push messages out to those who have connected to you.
Think of social media as being an an [more info...]
@MikeCrow Glad to see you upgr... June 16, 2009
@MikeCrow Glad to see you upgrading your website and using a Wordpress blog as your platform. [more info...]
Help combat the decline of U.S... June 16, 2009
Help combat the decline of U.S. manufacturing. Check out this website where you buy stuff Made in USA... http://www.madeinusaforever.com [more info...]
@scurlocksystems You are desti... June 15, 2009
@scurlocksystems You are destined to have a huge successful company with your work ethic and integrity. [more info...]
@Veribatim Nice presentation t... June 15, 2009
@Veribatim Nice presentation tonight. You seemed to really connect to your audience. [more info...]
Just thought you might want to... June 15, 2009
Just thought you might want to check out this website. They're dedicated to promoting prducts Made in the USA http://madeinusaforever.com/ [more info...]
Looking forward to the 18th. W... May 09, 2009
Looking forward to the 18th. Will be speaking to the ABWA-OPEN Network dinner about Search Marketing. [more info...]
Spent the morning creating con... May 09, 2009
Spent the morning creating content for clients. Glad I took typing in high school. [more info...]
Note RE Prior entry... multipl... May 09, 2009
Note RE Prior entry... multiple search terms resulted in between between 2 and 4 page 1 positions depending on search term used. [more info...]
Added a new client to the Supe... May 09, 2009
Added a new client to the SuperBLOG program this week. Within 24 hours they were on page 1 Google with 2-4 positions. Gotta love it. [more info...]
Noticed that as connections we... May 09, 2009
Noticed that as connections were growing the server was slowing. Doubled the Ram and got a 70% increase in performance. [more info...]
The GEDC Website to check is w... April 28, 2009
The GEDC Website to check is http://www.GreaterEDC.com. [more info...]
Starting to get some traction ... April 28, 2009
Starting to get some traction for the miniBLOG. The Greater East Dallas Chamber is a good place to network, and see the miniBLOG in action. [more info...]
Offering a contest for users o... April 18, 2009
Offering a contest for users of the miniBLOG. Everyone can win shares in NetOffer, Inc. Visit http://www.netoffer.com/contest for details. [more info...]
Working on miniBLOG system, as... April 18, 2009
Working on miniBLOG system, as usual. Lots of new features to report. Check http://www.netoffer.com/miniblog for latest updates. [more info...]
Working on miniBLOG system, as... April 18, 2009
Working on miniBLOG system, as usual. Lots of new features to report. Check http://www.netoffer.com/miniblog for latest updates. [more info...]
How much is enough? How much i... April 12, 2009
How much is enough? How much is too much? When is less more? http://blog.netoffer.com/imarketing [more info...]
Social Networking. How much is enough? What is too much? April 12, 2009
With the proliferation of social networks like Facebook, MySpace, LinkedIn, and Twitter you can spend your entire day staying connected to the detriment of your real life.
How much is enough and when do you cross the line from enough to too much? I have spent a lot of time considering this recently as more and more people that I talk with are having trouble understanding what the true benefits of online social networking are and as they weigh those benefits against the costs.
What are the costs? The main cost is time, and as anyone over the age of 40 knows, time is valuable. In fact, the older you get the more valuable time becomes... but we will not digress into that discussion.
Lets take a quick overview of the origins and growt [more info...]
Check www.netoffer.com/miniblo... March 29, 2009
Check http://www.netoffer.com/miniblog and Subscribe. [more info...]
miniBLOGs are integrated into ... March 29, 2009
miniBLOGs are integrated into a Customizable Website system. Very powerful. [more info...]
miniBLOG Subscribers elect to ... March 29, 2009
miniBLOG Subscribers elect to have your Posts sent to their miniBLOG (like Twitter) or to their email or to both. No add-ons required. [more info...]
Post a Classified Ad and it go... March 29, 2009
Post a Classified Ad and it goes into your miniBLOG and Subscribers (Followers) receive it. [more info...]
What is a miniBLOG? It is like... March 29, 2009
What is a miniBLOG? It is like Twitter but has complete customizability. Sort of like Twitter integrated with Facebook, but easier to use. [more info...]
This weekend we made the miniB... March 29, 2009
This weekend we made the miniBLOG system integrate with our Wordpress BLOG system. Visit http://www.netoffer.com/miniblog and Subscribe... Free. [more info...]
Lots of stuff to catch up on. ... March 29, 2009
Lots of stuff to catch up on. Been busy launching the miniBLOG system.visit http://netoffer.com/miniblog and sign up. [more info...]
@JeffBrady various times of th... March 26, 2009
@JeffBrady various times of the day. [more info...]
@JeffBrady various times of th... March 26, 2009
@JeffBrady various times of the day. [more info...]
@MikeCrow Did you get the noti... March 24, 2009
@MikeCrow Did you get the notice about the miniBLOG? [more info...]
@1429creative The dream is wha... March 24, 2009
@1429creative The dream is what keeps self-unemployed entrepreneurs going when things get tough. Viva La Dreama! [more info...]
@trishlambert I have lit the i... March 24, 2009
@trishlambert I have lit the incense and the prayer book is out. Best wishes. [more info...]
@JeffBrady I find that being a... March 24, 2009
@JeffBrady I find that being an entrepreneur means working more hours than any other employer would have ever dared to ask me to work. [more info...]
Interested in a Twitter 'like'... March 23, 2009
Interested in a Twitter 'like' system with email notices as an option? The http://search.netoffer.com/miniblog system is Free & Easy to use. [more info...]
Launched the miniBLOG system m... March 23, 2009
Launched the miniBLOG system module last night. Works great. Needs some improvements. More to come this week. [more info...]
Optional Proactive... meaning ... March 20, 2009
Optional Proactive... meaning that you can elect to get updates sent to either you own miniBLOG or to your email. Otherwise, same as Twitter [more info...]
I expect to launch a new modul... March 20, 2009
I expect to launch a new module on our system Monday. Calling it a miniBLOG with Email Alerts. Similar to Twitter but proactive vs passive. [more info...]
Had a good time today at the L... March 20, 2009
Had a good time today at the Laughing Your Way to Success meetup. Laughter is contagious. I do not laugh often enough. Need to work on that. [more info...]
Linda has been captured by Fac... March 15, 2009
Linda has been captured by Facebook. Somehow Facebook sent pictures of her friends and now she is hooked. Sneaky Facebook. [more info...]
Ohhh... did I mention that Cos... March 15, 2009
Ohhh... did I mention that CostCo was a ZOO? Did everyone (but me) get a stimulus check in the mail this week? [more info...]
There is no economic downturn ... March 15, 2009
There is no economic downturn in Dallas. The Allen Discount Mall parking lot was a zoo this weekend. Nowher to park. I hate shopping. Ugh! [more info...]
I have several blogs... most a... March 13, 2009
I have several blogs... most are business, but one is reserved for my rantings. Check out http://blog.netoffer.com/netofferlee/ [more info...]
You are worth what you believe... March 13, 2009
You are worth what you believe you are worth. If you want more you must believe you deserve more. [more info...]
BTW - Check out the Jeff Crill... March 13, 2009
BTW - Check out the Jeff Crilley and Jeff Brady videos on http://www.PBNDFW.com. [more info...]
You are invited to attend. I w... March 13, 2009
You are invited to attend. I will talk about using social networking tools to market your business. PBN. Wed the 18th. Visit http://www.pbndfw.com [more info...]
Bought a used laptop today. Am... March 13, 2009
Bought a used laptop today. Am making a presentation on Wednesday and want to do a powerpoint and projector. [more info...]
@JeffBrady You are gonna be fi... March 13, 2009
@JeffBrady You are gonna be fine. I have been self-un-employed most of my life. It is a great feeling, and a lotta fun. [more info...]
Getting your graphic the right... March 11, 2009
Getting your graphic the right size takes quite a bit of tweaking. [more info...]
Well, I finally tweaked my twe... March 11, 2009
Well, I finally tweaked my tweet page and have a graphic that I can live with for a while. [more info...]
Networking with live humans is... March 11, 2009
Networking with live humans is always a great time. The http://www.pbnetworking.com group is one of the best. Also, check out Success N. Dallas. [more info...]
Networking with live humans is... March 11, 2009
Networking with live humans is always a great time. The http://www.pbnetworking.com group is one of the best. Also, check out Success N. Dallas. [more info...]
BTW - The MS Video Encoder is ... March 09, 2009
BTW - The MS Video Encoder is a piece of junk. 8 hours later still can not make it work. Camtasia worked the first time. I used it. Kudos. [more info...]
If you get a chance let me kno... March 09, 2009
If you get a chance let me know what you think of the video tutorials. [more info...]
This weekend I decided to crea... March 09, 2009
This weekend I decided to create a series of video tutorials for the NetOffer system. Hours later I have three. [more info...]
I have changed the NetOffer we... March 09, 2009
I have changed the NetOffer website. Check out http://www.NetOffer.com and let me know if you like it. [more info...]
I have changed my mind, again.... March 09, 2009
I have changed my mind, again. I do not like the graphic. Will change it soon. [more info...]
I have changed my mind, again.... March 09, 2009
I have changed my mind, again. I do not like the graphic. Will change it soon. [more info...]
OK - I just figured out how to... March 01, 2009
OK - I just figured out how to upload a background graphic that actually helps make Twitter look like an extension of my website. [more info...]
Nathan - Please send me an ema... March 01, 2009
Nathan - Please send me an email when you see this post. Thanks. [more info...]
Test Link www.netoffer.com March 01, 2009
Test Link http://www.netoffer.com [more info...]
Test Link <a href="http://w... March 01, 2009
Test Link NetOffer Social Networking for Business [more info...]
Test Link... http://www.netoff... March 01, 2009
Test Link... http://www.netoffer.com [more info...]
OK. Now I am posting just to e... February 28, 2009
OK. Now I am posting just to expand the interface on my profile page so that I can see how it reacts when it gets larger and displays scroll [more info...]
Just noticed a tweet that Paul... February 28, 2009
Just noticed a tweet that Paul Harvey died. I met him in 1998, Nice guy. Great voice. Loads of integrity. RIP. [more info...]
OK... I am beginning to get th... February 28, 2009
OK... I am beginning to get the hang of this twitter thing. I figured out how to upload my own graphic as a tile. Ugly Huh? [more info...]
Checking out the twitter inter... February 23, 2009
Checking out the twitter interface. [more info...]
Mr. Google describes rich media content based search marketing. January 31, 2009
Lee Thurburn, often referred to as Mr. Google, describes in detail what rich media content based search marketing is and how you can use it to grow your business.
Ever wondered why the most sought after American export is the produced in Hollywood? Ever wondered why people around the world crave movies and television shows that are produced in the U.S.? I think that the answer is that Hollywood has attracted the most talented group of writers that can be found anywhere in the world.
True, other countries and other parts of the U.S. produce quality theater, but, as soon as a writer gets enough experience to get hired by a studio in Hollywood they head that way. Why? Because Hollywood pays best and they get to interact with other creati [more info...]
Content Based Search Marketing does not suffer from Click Fraud January 31, 2009
Click Fraud is a significant added cost if you use Pay-Per-Click marketing. Click fraud is not a problem if you use a content based search marketing strategy.
As discussed in a recent article about content based search marketing I stated that one of the major reasons that people have taken the Pay-per-Click advertising model into their marketing mix is that it is so easy to implement and you can basically pay your money and sit back and see traffic to your website based on the click-through rates. The ugly downside is that the more expensive your search term is (more competition drives up the cost per click) the more rampant click fraud is.
Some estimates of click fraud are that the fraud percentage approaches 50% of the clicks, espec [more info...]
Content Based Search Marketing vs Pay Per Click Advertising January 30, 2009
Content Based Search Marketing is at the core of what the Internet is about. Back in the mid 1990s when the Internet first began to reach critical mass everything was free.
I first heard about the Internet in the early summer of 1995. I was fortunate to get involved during that summer and managed to start an ISP that eventually became a public company. During the time from 1995 through 2000 there was rapid growth in all aspects of the Internet along with a growing concern for how this wonderful new technology would end up paying for itself. Many of the early businesses that became household names stuggled to find a revenue model that would support their growth.
The problem was that people were competing with each other for traffic wit [more info...]
What is Rich-Media Content Based Search Marketing? January 28, 2009
Rich Media Content Based Search Marketing is the most effective way of gaining top position in search engine results pages when you want to get your message noticed.
A definition of some of the terms used may be useful:
Content: the message that you want a consumer to hear, read, or see that will explain to the consumer why they should elect to contact you and do business with you.
Rich-media: using tools other than just text to deliver your message. Rich media includes videos, audios, flash presentations, photos and pod casts to deliver your message.
Search marketing: using search engines to deliver your content to your audience. Since search engines have very specific 'metrics' that they measure when gauging which websites to d [more info...]
NetOffer Marketing Tips: Don't forget the basics - TITLE tags. December 23, 2008
There has much written about the changing SEO landscape. The simple fact is that Search Engines no longer rely as heavily on Meta-tags like they used to. Back in the 'early days'... way back in the 20th Century, and even as little as 3-4 years ago the importance of Meta-tags was greater than it is now.
Now, the only Meta-tag that is still important is the Title Tag. The Title Tag, which can be either a Meta-tag for Title or simple Title tag, is still of primary importance to the Search Engines. The Meta-tags for Keywords and Description are dramatically less important, however, there is still value in having them properly configured.
It has been my observation that over 50% of the websites that I am asked to review have problems with [more info...]
Content is NOT King... Links are King... Long Live the King. December 19, 2008
It used to be that Meta-Tags were King. That is also no longer true.
It used to be that Content was King. That is no longer true.
It used to be that Search Engines did not like Frames, Java, and Flash. That is no longer true.
What has changed? Search Engines have become more sophisticated as the Internet has grown. The ability of Search Engines to determine how valuable your site is based on the only metric that really counts. If you boil all of the different things that search engines look at down to the fundamentals what they want to know is whether or not other people value your site when then need information about a search topic.
How do they make that determination? Simple. They look for three things, in roughly this order: [more info...]
Building a BLOG Network within a Business Network. December 09, 2008
Many small business owners are members of local networking and referral groups that meet on a weekly or monthly basis. The purpose of most of these groups is to build relationships with other businesses with whom you become comfortable referring business. Groups such as these make an excellent network within which you can build a BLOG Network.
A BLOG Network is a group of BLOGS which have links between themselves. The concept is very simple and is best explained by an example:
Lets say that you are in a weekly Referral Group with 10 other people. Each of those people set up a BLOG and post entries on the topics that pertain to their businesses. Each of the BLOGs invite each of the other Referral Group Members to post comments with lin [more info...]
Get Guaranteed Results on Internet Advertising. December 09, 2008
If you are like me you have become frustrated with the high cost of marketing and the lack of results from many of the available marketing mediums and programs that exist. Sure, everyone tells you that they have a great way to get your message to the market but when you ask about a guarantee they will either laugh out loud or they will simply state that they can not offer a guarantee.
The fact is that if they were truly confident of their ability to generate results... if they truly knew that they could deliver your message to a quality audience... they would not laugh.
NetOffer can guarantee results!
How?
We own our own medium.
We have a Classified Ad system similar to Craigslist.org.
We have an Online Directory system similar [more info...]
How to design a Great Landing Page for Internet Marketing. December 09, 2008
You have something to sell and you want to sell or promote it over the internet. Great. First you need a strategy to drive traffic to a Landing Page where you deliver a specific, strong, call to action.
How do you deliver a strong call to action? Easy.
You use a combination of technology and graphics and old fashioned text to quickly capture the visitors attention and get them to abosorb your message.
I would like to invite you to check these client websites to see what a strong call to action can look like:
1) Joes Collision and Detailing is an auto body shop
2) Plano Chiropractic Clinic is located in the North Dallas, Texas area.
3) Underwood Speakers Bureau provides speakers to groups.
4) Tornado Alley Roofing is a multistat [more info...]
Simple Search Engine Optimization - SEO Explained December 09, 2008
The field of Search Engine Optimization is filled with countless businesses that offer inumerable solutions. The simple fact is that getting your website to the top of the organic search section is dependent upon some very simple factors:
Inbound Page Links
Content Quality
Time
Lets talk about each of these factors in turn.
Inbound Page Links
Ever since Google developed the concept that a website with more inbound links and inbound traffic is exhibiting a higher value ranking than other websites all search engines have changed their search algorithms to incorporate that concept into how they display search results. Inbound links are the number of other websites that have a link to the target website. Inbound traffic is a coun [more info...]
Are Video BLOGS right for you? December 09, 2008
Video Blogs are similar to text blogs in that they offer a great vehicle for conveying information to the public. Naturally, many people will prefer to watch you talk about a subject as opposed to preferring to read a text blog. Unfortunately, the search engines can not easily catalog the content of a video like they can text so it is important that the keywords and description attached to the Video Blog clearly describe the content. It is through the keywords and descriptive text that the search engines are able to properly indes the content and provide links to your Video Blog in appropriate searches.
NetOffer uses Video Blogs with well documented keywords and descriptions to assist in marketing your website. Search engines can easily [more info...]