Internet Marketing and Advertising

Dallas Business Social Media consultant Lee Thurburn, President of NetOffer, shares what he calls the Monte Cristo ’sandwich’ recipe for BLOG success.

Have you ever had a Monte Cristo sandwich? If so you know that if it is prepared correctly it is one of the most delicious sandwiches ever invented.  Now the wikipedia recipe for a true Monte Cristo has it fried then served, but variations that I prefer have it covered with melted cheese.

Basically, a Monte Cristo Sandwich, according to my recipe, is two layers of toast, covered with melted cheese sauce, and with meat in the middle between the toast. If we use that analogy for creating a BLOG you can think of the BLOG this way:

1. Cheese on Top = BLOG Title
2. Top Layer of Toast = 1st Paragraph in the BLOG
3. Meat in the Middle = the topical content about which you are writing.
4. Bottom Layer of Toast = Last Paragraph

Cheese on Top: The BLOG Title must be a maximum of 70 Characters, including spaces and punctuation, and must contain one Specific Search Term for the Search Engines (read… Google) to properly index the content.

Top Layer of Toast: The 1st Paragraph must be a maximum of 160 Characters, including spaces and punctuation, and must be bold. In the 1st Paragraph you must repeat the Specific Search Term exactly as presented in the Title.  The Specific Search Term must be a link to some additional information on the web. It would be preferable if the link address URL contains the Specific Search Term within the URL.

The Bottom Layer of Toast: The Last Paragraph must contain the Specific Search Term, again exactly as presented in the Title. The Specific Search Term must also be a link, as in the 1st Paragraph, however, the Specific Search Term does not need to be bold.  The remainder of the Last Paragraph may be boilerplate which is replicated each time you create a BLOG article.

The Meat in the Middle: This is where you present your content that the reader will find interesting enough to want to pick up the phone and call you to start communications. This is also where you could add photos and videos if you wish.

If you follow the recipe above on each BLOG Article that you write you will find that your BLOG Articles will get much better Google Page Ranking than if you vary from the formula.

Lee Thurburn is a Dallas Business Social Media consultant who has developed a Business Social Media Marketing System that is extremely effective at helping small and medium size businesses reach page 1 of Google. The technology is free, however, marketing services and assistance is available for a nominal fee to those who would like to speed up their Google Page 1 Rank positioning.  If you are interested please call 972-239-0850 for a personal consultation.